“There’s a bro mentality in much of cannabis culture,” Society Jane co-founder Andy Greenberg told me. “It’s just a very male focus and attitude: ‘More is better! Stronger is better! Let’s dab! Let’s be on our couch for three days!’ Women do not want to be on the couch for three days.”
What women want, according to Greenberg, 55, is to know what they’re ingesting and where it came from. Society Jane, based in San Francisco, bills itself as “The Good Girl’s Cannabis Club,” befitting ladies who are more about strategic and careful consumption than raging. “Women tend not to want to get so high they feel out of control,” Greenberg said. “They want products that deliver consistent and manageable doses.” She and her business partner, Sharon Krinsky, talk up their organic and sustainably produced edibles, topicals, and tinctures; they spotlight women growers and packagers.